About the founder


(Pronounced “Jes-sif”)

Jesef Williams is founder and owner of Spectacular Vernacular.

Jesef Williams, founder and owner of Spectacular Vernacular, is a highly skilled and experienced communicator who excels with the written and spoken word. He approaches language as art and loves helping others find the appropriate messaging to effectively communicate with their target audiences. He specializes in news and feature story writing, as well as:

  • Biography writing
  • Branding
  • Editing
  • Marketing
  • Oration and public speaking
  • Presentation planning
  • Public relations
  • Speechwriting

Jesef began his career as a newspaper journalist in South Carolina, where he covered municipal government, education, law enforcement, business, sports, health, politics and community events. Content took the form of news stories, breaking news reports, feature articles, opinionated items and in-depth story packages and series. He regularly edited and proofread newspaper copy, planned and designed pages and handled photography duties. He also appeared on a weekly television news program to discuss current affairs.

Jesef Williams’ extensive experience in newspaper journalism equipped him with the info gathering, writing and editing skills needed to be a premier storyteller.

Jesef’s career later shifted to marketing and public relations in the health care and academic medicine realms. Experiences and responsibilities included publication management and strategic planning, along with:

  • Branding
  • Internal communications
  • Marketing copywriting
  • Media relations
  • Multimedia production  
  • Social media management
  • Speechwriting

Jesef, who is formally trained in public speaking, holds a master’s degree in integrated marketing communications from West Virginia University and a bachelor’s degree in mass communication — with a concentration in print journalism — from Winthrop University. The skills and foundational knowledge Jesef gained via those degree programs are essential in a society in which strategic, on-target messaging is key and consumers have more choices than ever before.

Jesef is ready to help you grow your venture, enhance your personal or professional image, and bolster your reputation and overall market standing. Contact Spectacular Vernacular today to get started!